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Munch It tasked us with activating Big Brother Naija, the biggest reality TV show in Africa, to increase its visibility and promote its sponsorship through an effective and engaging marketing campaign.

First, we drafted the key objectives for this campaign, which included increasing brand awareness, driving sales, and building a strong connection with the show's audience. After conducting in-depth research and creative brainstorming sessions, we developed a multi-channel strategy that leveraged various marketing tactics to achieve these goals.

Over the past four years, we have successfully executed this partnership, driving brand growth, increasing digital interactions, gaining brand followers, and boosting sales for Munch It Nigeria. The association with a major reality TV show boosted sales and brand awareness, leading to increased customer purchases. Digital growth also increased by over 50% due to the expanded audience reach.

Biggest Reality Show in Nigeria

**Munch It X BBN**

From global FMCG brands to tech startups, we've helped some of the biggest companies in the world launch and win in the African market by pioneering innovative ideas and data-driven marketing strategies that actually convert.

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From Ideas to Impact

We have reinvented how people interact with brands using technology. From innovative AR campaigns to gamified platforms, we have unleashed brands into a new world of creative marketing that meets the intersection of design, data, and technology.

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Bringing Digital Experiences To The Real World

In today's world, brands are constantly competing for attention. Whether the goal is to increase app downloads, store conversions, or brand awareness, we help brands achieve their advertising objectives by connecting their products and services with the right audience using effective growth marketing strategies

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Find the Next Wave of Growth

Curiosity is the driving force behind our work at RT. As an imaginative, creative, and dedicated team, we are constantly searching for new ways to make an impact in our community and with the brands we collaborate with. Want to be a Curious Cat?

Curiosity At Work

 From startups to global companies, we’re open to partnering with brands looking for Innovative and transformative experiences

What kind of brands do you work with?

Our curiosity, backed by experience, drives us to constantly innovate and create quality work that yields great results.

What makes RT different?

As an imaginative, creative, and dedicated team, we are constantly searching for new ways to improve our team. Wanna join us? See available roles.

How can I work with RT?

We offer various services across communications, brand strategy, digital experience design, media planning and buying, and digital activation.

What kind of solutions do you provide?

Not at all!, Ignorance did. At RT, We believe that curiosity is actually a vital trait for cats and humans alike, driving us to explore and discover new things.

Did curiosity really kill the cat ?

Frequently Asked Questions

We help brands reach their marketing goals by connecting products and services with the right audience through growth marketing strategies.

Discover Your Next Wave of Growth

We help brands discover and attract their next generation of customers.

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2 GSK.png

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3 Swarovski.png

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4 Kotex.png

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10 Power Oil.png

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14 Peak.png

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We’ve helped some of the biggest brands in the world find their next wave of growth in Africa.

Africa to the World 🚀

Biggest Reality Show in Nigeria

Campaign Score Card

28,265,501

60%

111,493

Discover Your Next Wave of Growth