Our task was to announce one of the biggest ambassadorial partnerships in Nigeria between Africa's biggest artist, Davido, and Nigeria's most loved snack brand, Munch It. The goal was to boost brand awareness, improve sales, and drive market penetration.

Munch It's signing of its first-ever official ambassador was a major achievement, and we ensured that this was reflected in our execution. By leveraging Davido's immense popularity and influence, we developed a comprehensive marketing strategy that included a series of engaging video content and offline activations. These activations were designed to create a buzz around the brand, increase its visibility, and generate interest among potential customers.

Munch It dominated the youth brand category in Nigeria with a 100% social interaction index in the digital space, reaching a wider audience and establishing a stronger connection with its existing customers. Our collaboration was a tremendous success, solidifying Munch It's position as a leading snack brand in the market.

 Bringing the Biggest Snack and Biggest Artist

**Munch It X Davido**

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We leveraged one of the oldest tricks in the book – storytelling – to craft a campaign that utilized Adesua’s motherhood status to promote the Huggies brand. Through research, we gathered insights into what babies want, which formed the bedrock of our campaign.

Our execution theme – "**Babies love comfort, Babies love Huggies**" – resonated with both new and existing moms and became an anthem for the target audience.

We were present both digitally and physically at all points of interaction with our audience, including hospitals, immunization centers, and traditional mediums such as radio, TV, print, and billboards. We engaged and interacted with moms throughout these channels. Our execution approach demonstrated how Huggies support moms throughout their journey of motherhood.

Our campaign generated a lot of positive sentiment amongst the audience. Over 97% of moms positively interacted with our campaign across all touch points. We also recorded a 55% increase in followership growth across all digital channels for Huggies Nigeria.

Partnering with Nigeria's Sweetheart

**Huggies** - Partnering with Nigeria’s Sweethearts

From global FMCG brands to tech startups, we've helped some of the biggest companies in the world launch and win in the African market by pioneering innovative ideas and data-driven marketing strategies that actually convert.

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From Ideas to Impact

We have reinvented how people interact with brands using technology. From innovative AR campaigns to gamified platforms, we have unleashed brands into a new world of creative marketing that meets the intersection of design, data, and technology.

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Bringing Digital Experiences To The Real World

In today's world, brands are constantly competing for attention. Whether the goal is to increase app downloads, store conversions, or brand awareness, we help brands achieve their advertising objectives by connecting their products and services with the right audience using effective growth marketing strategies

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Find the Next Wave of Growth

Curiosity is the driving force behind our work at RT. As an imaginative, creative, and dedicated team, we are constantly searching for new ways to make an impact in our community and with the brands we collaborate with. Want to be a Curious Cat?

Curiosity At Work

 From startups to global companies, we’re open to partnering with brands looking for Innovative and transformative experiences

What kind of brands do you work with?

Our curiosity, backed by experience, drives us to constantly innovate and create quality work that yields great results.

What makes RT different?

As an imaginative, creative, and dedicated team, we are constantly searching for new ways to improve our team. Wanna join us? See available roles.

How can I work with RT?

We offer various services across communications, brand strategy, digital experience design, media planning and buying, and digital activation.

What kind of solutions do you provide?

Not at all!, Ignorance did. At RT, We believe that curiosity is actually a vital trait for cats and humans alike, driving us to explore and discover new things.

Did curiosity really kill the cat ?

Frequently Asked Questions

We help brands reach their marketing goals by connecting products and services with the right audience through growth marketing strategies.

Discover Your Next Wave of Growth

We help brands discover and attract their next generation of customers.

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2 GSK.png

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10 Power Oil.png

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We’ve helped some of the biggest brands in the world find their next wave of growth in Africa.

Africa to the World 🚀

Partnering with Nigeria's Sweetheart

Campaign Score Card

+60 Million

30%

97%

Discover Your Next Wave of Growth