Whether you're looking to reinvent a brand, build a new product, or grow sales and customer relationships through digital experiences, we can partner with you.

Discover Your Next Wave of Growth

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Whatever story you need, we can tell it. From Cereals to Tech Startups, Diapers to Insurance - we&#39;ve helped some of the biggest brands in the world launch and win in the market by pioneering innovative ideas and data-driven marketing strategies that actually convert.

Our Work

Our task was to announce one of the biggest ambassadorial partnerships in Nigeria between Africa's biggest artist, Davido, and Nigeria's most loved snack brand, Munch It. The goal was to boost brand awareness, improve sales, and drive market penetration.

Munch It's signing of its first-ever official ambassador was a major achievement, and we ensured that this was reflected in our execution. By leveraging Davido's immense popularity and influence, we developed a comprehensive marketing strategy that included a series of engaging video content and offline activations. These activations were designed to create a buzz around the brand, increase its visibility, and generate interest among potential customers.

Munch It dominated the youth brand category in Nigeria with a 100% social interaction index in the digital space, reaching a wider audience and establishing a stronger connection with its existing customers. Our collaboration was a tremendous success, solidifying Munch It's position as a leading snack brand in the market.

 Bringing the Biggest Snack and Biggest Artist

**Munch It X Davido**

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We leveraged one of the oldest tricks in the book – storytelling – to craft a campaign that utilized Adesua’s motherhood status to promote the Huggies brand. Through research, we gathered insights into what babies want, which formed the bedrock of our campaign.

Our execution theme – "**Babies love comfort, Babies love Huggies**" – resonated with both new and existing moms and became an anthem for the target audience.

We were present both digitally and physically at all points of interaction with our audience, including hospitals, immunization centers, and traditional mediums such as radio, TV, print, and billboards. We engaged and interacted with moms throughout these channels. Our execution approach demonstrated how Huggies support moms throughout their journey of motherhood.

Our campaign generated a lot of positive sentiment amongst the audience. Over 97% of moms positively interacted with our campaign across all touch points. We also recorded a 55% increase in followership growth across all digital channels for Huggies Nigeria.

Partnering with Nigeria's Sweetheart

**Huggies** - Partnering with Nigeria’s Sweethearts

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We created a visual identity and theme for Design Week Lagos' 4th edition. Our theme was "Beyond The Box". We also made engaging social media posts to promote the event. During the week, we provided digital coverage and made behind-the-scenes videos. The event grew and attracted many important figures. Our creative transformation was felt throughout, leaving a lasting impression on attendees and participants. We are proud to have been a part of such a successful event.

Partnering to Elevate Nigeria's Design Community

**Design Week Lagos**

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We assisted Uber Nigeria by developing a creative and effective campaign themed "**Make Extra Cash**" to encourage part-time driving. Our campaign involved innovative video content, targeted messaging, and strategic outreach to key influencers in Nigeria.

We effectively communicated that driving with Uber can be a profitable and enjoyable opportunity for anyone, including students, stay-at-home parents, or those looking to make extra money. It offers a flexible and fun way to earn cash.

Our team helped Uber Nigeria reach a larger audience and attract more drivers, resulting in increased profitability and brand reputation. Our "Make Extra Cash" campaign was a successful way for people to earn extra income while serving their community, with over 10,000 drivers signing up in just a few weeks.

Driving Growth for Uber in Nigeria

**Uber Make Extra Cash**

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Munch It tasked us with activating Big Brother Naija, the biggest reality TV show in Africa, to increase its visibility and promote its sponsorship through an effective and engaging marketing campaign.

First, we drafted the key objectives for this campaign, which included increasing brand awareness, driving sales, and building a strong connection with the show's audience. After conducting in-depth research and creative brainstorming sessions, we developed a multi-channel strategy that leveraged various marketing tactics to achieve these goals.

Over the past four years, we have successfully executed this partnership, driving brand growth, increasing digital interactions, gaining brand followers, and boosting sales for Munch It Nigeria. The association with a major reality TV show boosted sales and brand awareness, leading to increased customer purchases. Digital growth also increased by over 50% due to the expanded audience reach.

Biggest Reality Show in Nigeria

**Munch It X BBN**

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As Polo launched a watch repair service aimed at preserving the heritage of luxury brands, we were tasked to create a compelling campaign that would promote the service and its unique value proposition. With a creative OVC, we established the concept of heritage to life, showcasing how Polo's service can help customers take care of their luxury watches and preserve their heritage.

The campaign was a success, as Polo saw a significant increase in the numbers of people bringing in their watches for repairs. The success of the campaign has also led to increased brand recognition and customer loyalty, as well as a boost in overall sales.

Preserving the Heritage of a Luxury Brand

**Polo “Heritage”**

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In 2021, Kellogg's Nigeria tasked us with creating a campaign to collect reviews from consumers about their newly relaunched Kellogg's Corn Flakes, and to increase awareness that Kellogg's is the world's best cereal.

To appeal to a new generation of health-conscious consumers. We redesigned the packaging with bold graphics to attract the target audience while emphasizing the original taste of the cereal. We used a comprehensive marketing campaign, including TV commercials, billboards, and social media ads, to promote the relaunch and highlight the cereal's worldwide popularity.

Using user-generated content on digital media platforms, we generated buzz around the brand and attracted new audiences, targeting Kellogg's primary audience, mothers and children.

Our strategic approach successfully relaunched Kellogg's Corn Flakes in Nigeria, capturing a new generation of consumers. The brand is now exploring new product variants to appeal to a wider audience and cement its position as a global breakfast cereal leader.

Cementing the world's number one cereal position in the Nigerian market.

**Kellogg’s CornFlakes Relaunch**

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We were tasked to bring in our creative experience to craft a dynamic campaign that would represent the legacy of the AFA Sport brand.

As an indigenous African brand, AFA Sport aims to communicate its unique story and establish itself on a global stage. To achieve this goal, we created a campaign called **"This is Our Own"**. The campaign aimed to tell a compelling story that resonated with AFA Sport's target audience. We created a range of campaign assets, including an engaging OVC, that were shared on a global stage.

The campaign was a huge success, generating buzz on social media and attracting interest from major celebrities. The brand became popular for different occasions, such as music videos and sports activities.

 From Local to Glocal

**AFA Sports - This Is Our Own**

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We partnered with a renowned brand to create an enchanting animated video for their Children's Day campaign. GSK launched a product for kids with asthma and is changing their lives with a prescription for a controller medication that kids can carry with them anywhere. 

Our team created a heartwarming animation video featuring brave kids with asthma. The video shows that they can achieve anything they set their minds to, and that having asthma does not prevent them from living long and fulfilling their dreams. The video was used by GSK to promote their product.

The video spread the word about the product to children across Nigeria via online platforms and GSK's partner pharmacies. It played a key role in increasing adoption of best practices in asthma management across the country and has been widely praised by healthcare professionals and patients.

Celebrating Children's Day for Kids with Asthma

**GSK Children’s Day**

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We were tasked with promoting Power Oil's new "My Choice" communication theme and educating the audience about the importance of choosing Power Oil over unbranded oil. To ensure the campaign's success, we collaborated with media partners, content creators, actors, and health professionals to create a strong and effective message.

Our strategy included an online pledge, a TV commercial, and radio ads featuring actors' voices that educated Nigerians on the negative effects of unbranded oil and encouraged them to pledge to use Power Oil. To expand our reach, we used out-of-home (OOH) advertising with over 40 billboards, flyers, brochures, and other promotional materials. We ran radio ads for three months, ensuring the message reached a wide audience across the country.

These efforts resulted in Power Oil being nominated for various awards in the 2022 ADVAN awards. This recognition is a testament to the hard work and collaboration of our team and partners.

Making the Right Choice for a Healthy Life

**Power Oil My Choice Campaign**

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Our task was to create an online campaign to increase downloads, registrations, transactions, and monthly active users (MAU) for the i-invest app.

Our execution framework was simple. Firstly, we understood our audience through three key questions: Why do they invest? How do they invest? What are their media habits?

Using this information, we developed a digital media strategy based on insights about our audience's investment behaviors and media habits. We segmented our audience into three categories and engaged content creators and influencers to promote the app while also organizing a community of users.

In the first three months of the campaign, we got 40,000 downloads. Our 46% conversion rate was higher than the 12-15% industry average for similar campaigns. By year-end, the app's transaction volume had reached over 50 million Naira.

Getting Millennials/Gen Z to Invest

**I-Invest Download Campaign**

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Our team was tasked with launching Munch It limited edition packs inspired by one of Africa's biggest afrobeat artists, Davido.

In 2022, we noticed a rise in QR code usage by brands for data collection. To capitalize on this trend, we gamified QR code usage and made Munch It the first Nigerian brand to do so. Our research showed that Munch It's target audience, mostly Gen-Z, enjoys playing mobile games. To engage and drive sales for the limited Munch It Davido packs, we created a hub with five fun games. Simply purchase the Davido packs, scan the QR code, and register with your phone number to play and compete with others. The campaign was an instant sensation, promoting the Munch It brand and increasing visibility among Nigerian youth. We are proud to have played a key role in the success of this campaign through our design experience studio, Brandstation.

The results of the Munch It "Scan Me" campaign were truly remarkable. Not only did it improve the brand's digital metrics, but Munch It also recorded its highest sales volume in 2022 through this innovative approach to execution.

Nigeria’s Biggest Gamified/AR Campaign

** Munch It Scan-Me Code**

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We worked with one of our key global clients, Kellogg's Nigeria, on the launch of their two new product variants: Kellogg's Moons & Stars and Kellogg's Go Grain. Our team helped Kellogg's Nigeria create a strategic plan for the launch, which we executed with precision.

To launch Kellogg's Moons & Stars, we primarily used digital media. To attract a younger audience, we developed a TV commercial featuring Kellogg's anime character, which was well-received. For Kellogg's Go Grain, we employed a multi-pronged approach. In addition to digital media, we organized experiential activities, such as taste tests and sampling events at high-traffic locations like malls and supermarkets. We also collaborated with influencers to generate buzz and increase engagement on social media platforms.

From Ideas to Breakfast Tables

****Kellogg’s Product Launch****

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Our task was to create an OVC that communicates the ease and features of the One Bank product from Sterling Bank.

We created a storytelling commercial highlighting the different types of users who would benefit from the app. Our strategy was based on the premise that the app can meet different needs and preferences in different ways. For instance, young students can use the app to learn new skills, while entrepreneurial women can use it to network and find new business opportunities. CEOs can use it to improve their productivity and stay up-to-date with the latest trends and news in their industry.

The commercial showcased the app's features, ease of use, and how it can improve users' lives and help them achieve their goals. We also communicated the new website feature that allows the app to integrate with other platforms and provide more value.

Creating a Compelling OVC for One Bank

**Sterling OneBank OVC**

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We were given the opportunity to launch the Omnibiz product in the Nigerian market, create awareness and driving conversions for the online retail platform.

To demonstrate how easy and convenient it is to use Omnibiz for restocking, we used a strategy that included targeted ads, social media campaigns, email marketing, influencer partnerships, and in-store activations. Our targeted ads helped us reach a wider audience and generated engagement through social media. 

Our email marketing focused on converting leads into customers with personalized messaging and promotions. Our influencer partnerships allowed us to use the credibility and reach of trusted voices in the retail indstry. 

Finally, in-store activations placed in high-traffic areas allowed retailers to see how easy it is to use Omnibiz and generated buzz for the brand.

Overall, our efforts were successful in raising awareness of Omnibiz and driving conversions among retailers. By leveraging their need for convenience and ease when restocking their shops, we were able to position Omnibiz as the go-to solution for retail supply needs in Nigeria.

Launching a Tech brand for Nigeria’s Biggest Informal Sector 

**Omnibiz Launch**

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We were tasked with helping Indomie, one of Nigeria's most popular FMCG brands, to rebrand their product packaging for all their variants and develop a better and more unique brand identity.

Indomie is a global brand that has dominated the Nigerian market for over 80 years, with a significant market share. However, they wanted to refresh their brand packaging while retaining some of its elements. In response, we created unique logos and packaging for all their different product varieties, making their brand more distinctive.

We brainstormed and fine-tuned ideas to represent their iconic flavors in a unique way. This resulted in a series of logos and an identity manual for the various flavor launches, ensuring that each flavor had a unique identity. The brand refresh was launched, making it more appealing to their target audience.

Refreshing a Legacy Brand

**Indomie**

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During the launch of Flutterwave Store, we were tasked with creating an ad that would explain to consumers why they needed to use Flutterwave Store and how to get started.

We used video content marketing to promote Flutterwave's product to potential users. The video, which was a mix of animation and live action, succinctly explained the product's features to the target audience while keeping them engaged. To further promote the video, we ran a targeted social media advertising campaign. Additionally, we designed a user-friendly landing page with clear calls to action to encourage sign-ups.

Overall, the various tactics used to promote the campaign worked together cohesively and effectively, exceeding our expectations in terms of sign-ups and overall engagement.

Launching Flutterwave Store

**The Flutterwave Store**

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We were tasked to help Pringles Nigeria boost their online engagement by creating an engaging online campaign. 

Our creative team was responsible for coming up with the concept for the campaign. Our digital strategy was to create a campaign that would resonate with our target audience. We knew that the 'duck lips' trend was popular at the time, so we decided to incorporate it to form our campaign, #PringlesDuckLipsChallenge. We worked with several influencers to help promote the campaign and also created a paid media plan to promote the campaign. 

We produced various types of content for the campaign, including videos, images, and blog posts. We also created a landing page for the campaign, which provided information about the contest and how to participate.

The #PringlesDuckLipsChallenge campaign was one of our most successful campaigns. It went viral on social media and was featured in major news outlets. Following the success of our campaign, we noticed that the increased online engagement translated to an increase in sales. Due to this, we have been approached by several other snack brands to replicate the campaign for them.

The Fun Never Stops

**Pringles World Cup**